DELADA is a wardrobe of contrasting romanticism of the past and its re-interpretation in modern aesthetics; a signature wardrobe constantly updating and evolving.
Launched by Machine-A as an initial exclusive collaboration, after an intensively growing demand, the brand is now set to open up to few highly selected retailers worldwide.
DELADA embraces nostalgic heritage memories of native Russia during the final years of the Soviet Union; in particular the innocent spirit of living in the country side with its charming simplicity of its life style; a recollection of early childhood journeys across a motherland landscape in discovery of its soul.
Collection 1 represents The Romanticism story: peasant tops and dresses with printed field flowers, or off shoulder in shirting fabric, handmade knitwear and elements of art and crafts memories of the naïve Russian country side, alongside more fashion forward pieces as leather trousers and oversized shirts and biker jackets to complete the look and add a contemporary modern edge to the nostalgia.
Despite of not having officially launched yet, DELADA has already developed great aficionados for signature pieces: unisex oversized shirt with ultra-long cuffs, that can be worn as a normal shirt tight fastening or opened up to a flare constituted by inserted double panels, some of these panels also seen on the shirts’ front - neck to bottom to make the fit skinny or oversized; hand-embroidered fine knitted sweaters, fluid long wide-legged trousers and dresses that stand away from the body as opposed to clinging to its curves.
Coming from a long cultural family tradition of knitting and handcrafted embroidery, DELADA’s creative director Lada Komarova utilises techniques gathered from youth as the signature design elements of its collections.
Male model and fashion new favourite Alexander Komarov, as seen on the catwalks shows of Lanvin, Hood By Air and Kenzo amongst others, son of the designer, is also the face of Delada, extending the romantic heritage in the edgy re-intepretation of today.
Following Highsnobiety's preview, DELADA officially launched on the 6th of September 2016 with a short film realised and published by SHOWstudio, on a concept by Stavros Karelis, directed by Rei Nadal and styled by Ellie Grace Cummings, DELADA has been presented to press and buyer at D /ARK /CONCEPT /PARIS October 2016. The menswear Autumn-Winter 2017 offering will be presented exclusively at D /ARK /CONCEPT /PARIS 20-25 January 2017.
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