Constructing a utopian sisterhood through clothing is the driving force behind Holly Jayne Smith’s practice, through her lived experiences during her coming of age. The journey from girlhood to womanhood has shaped the way she views femininity and generated a desire to propose a positive Sisterhood vision, in contrast with the so often hostile environments of identity, within the commercial industry and social media.
Emotion is the new luxury, and the core values of Holly’s Sisterhood are Optimism, Joy, and the promotion of Self-Worth. These values are physicalised through emotionally rich textiles and alluring colour pallets. Colliding the past, present and future of awe-inspiring women into Sport // Fashion hybrids, Holly engages with a multitude of female voices to realise the landscape in which her femininity sits.
Holly Jayne Smith is a young British Designer and recent graduate from the Royal College of Art, London. She previously graduated (2014) with a first-class BA (hons) degree from Birmingham City University. Winner of the British Council International Residency Award, Fashion Scout Graduate Designers Of The Year, and Graduate Fashion Week: Top 25 Collections. Press coverage includes: 1 Granary, Dazed, Love magazine, The Times, and Vogue Italia.
HOLLY JAYNE SMITH STOCKISTS
H.LORENZO | WEST HOLLYWOOD
D /ARK /CONCEPT
Paris Showroom: 28 February - 05 March 2019 | email@example.com